INSTITUTIONALIZATION OF CHANGE
The word “change” often provokes perceptions of ambiguity and insecurity, ultimately leading to feelings of anxiety and fear. The concepts associated with the resistance toward the changed condition can be identified in many of the classical readings connected with social behavior (Follet, 1926; Lewin, 1947; Maslow, 1943). It is interesting to note that after all this time only a small percentage of change efforts actually succeed. This fact has led to an entire industry o