Digital Transformation and What does it Mean for your business
What does that mean exactly?
Like most big concept buzzwords, “Digital Transformation” means something different to almost everyone. You hear it thrown around with terms like Internet of Things (IoT) and Predictive Analytics. Digital Transformation is what happens when businesses rethink processes, services and products in terms of what is possible using current technology.
The Potential of Digital Transformation
Rediscover customer engagement
While the internet can connect you to many new prospects and customers, it can also de-personalize those relationships. To make customers feel valued in a world of digital transactions, you need to use data to “know” your customer better. With unified business management systems that centralize data, you can support processes to keep your customer front and center.
Connect without boundaries
Employees and customers alike are no longer bound by location. Business teams can be spread across the globe. Customers can be next door or in another country without any difference in the way you serve them. Today, there are many options to promote personal connections and collaborative teaming through the cloud and the internet.
By tapping into the data within your organization, you can automate and streamline many of the manual processes that consume your employees’ days. Connecting and exchanging data across your business units allows you to respond more quickly to challenges and opportunities. With unified systems, employees can provide better customer service and spend time on profitable activities.
Modernize service delivery
Through technology, from the field technician to the call center agent, connected information cuts through the delays and barriers to make customers happy and boost productivity. Service is fast becoming the differentiator for every type of company. Connected data and systems allows service departments to optimize scheduling, dispatching, parts management and customer interactions.
Reinvent business models
The status quo doesn’t work for most in the digital economy. There are many paths organizations can take—from adding new services to combining with other firms to building new channels—but aging, disconnected business management systems can’t support new directions. Unified systems that connect accounting, sales, purchasing, inventory and customer interactions are affordable and easy to use for every size company through the cloud.
Support data-driven decisions
Data has become as valuable as cash to businesses. Real-time data updates help you spot trends, prevent issues and deliver great customer experiences.
Reimagine business systems
Outdated or obsolete business management systems can limit your ability to address challenges and emerging opportunities. With today’s technology options, you can choose to move completely to the cloud or to mix on premises and cloud solutions, capitalizing on your current technology investments. Working with an experienced technology partner, you can unify systems while reducing the complexity and cost of IT.